Dayana Petkova

Dayana is currently serving as the Head of Recruitment at TechPods in Sofia, where she leads a dedicated team focused on enhancing recruitment processes, implementing creative sourcing methods, and building strong industry connections. She has played a pivotal role in the company’s growth, expanding it from around 15 employees to a trusted employer with over 80 staff members. With a Bachelor's and a Master's degree in Human Resources Management, Dayana brings over seven years of experience in technical recruitment and innovative sourcing strategies. She believes that modern recruiters must combine the skills of an entrepreneur, marketer, researcher, and psychologist to navigate today’s complex talent landscape. Her expertise includes IT technical recruitment, Reddit sourcing, video outreach, HR storytelling, and automation sourcing. She also specializes in personal branding, emotional intelligence, mentorship, and using platforms like GitHub, and Stack Overflow to discover exceptional talent. As a SourceCon enthusiast and hacker growth advocate, Dayana participates in global sourcing hackathons, continually seeking innovative solutions to recruitment challenges. She is deeply committed to data-driven strategies that enhance candidate experience and strengthen recruiter-candidate relationships. With her passion and depth of knowledge, Dayana aims to inspire the next generation of HR professionals to embrace innovation and lead the future of recruitment.